Rainbow-Washing: Chasing the Pink Dollar
This March in Sydney, the Sydney Gay and Lesbian Mardi Gras Parade takes place back-to-back with World Pride – the biggest queer party on earth. The world will be watching. And brands want in.
CHATGPT: What is it… and why am I hearing all
about it?
Artificial Intelligence is a hot topic at the moment, and with the latest AI technology – ChatGPT being released to the public we get to witness the good, and the bad but also we get to learn what it’s all about.
Opinion : How premium brands can address a cost of living crisis
Do tough times become even tougher when your brand commands a premium price? We explore three handy economic concepts that will stand premium brand marketers in good stead through tough times.
Opinion : What’s in a name? Facebook by any other name isn’t smelling so sweet.
The Town Square team takes a look back at one year of Meta, and the take up of the metaverse. What’s in a name? Facebook by any other name isn’t smelling so sweet.
In the media: ‘Why there is value in public service for major brands’
Town Square Creative Director, Brendan Day, discusses the thinking behind St John Ambulance Victoria’s new campaign Know First Aid in a piece by Brad Howarth for CMO Australia.
It’s An Epic Few Days with Journey Beyond Rail.
Town Square pack all the action, fun and class into Journey Beyond Rail with ‘An Epic Few Days’, showing that the adventure of a lifetime doesn’t have to take all the time in the world.