Cultured Creativity—creative solutions for a more discerning world.

Advertising in a traditional sense doesn’t hit like it used to because people
generally speaking don’t like ads. People don’t want to be sold to. Brands must
find new ways to earn their place in people’s lives.

We do this by going deep to understand the eco-system of people, brands and
culture where brands live to uncover truths and insights that underpin the work.

Our approach to creativity is progressive, nuanced and crafted across every
element. We find ideas, stories and solutions that live in culture to inspire and
influence culture—avoiding category tropes and cliches to create work that always
feels fresh and contemporary.

It’s the sort of work that brands deserve and people are proud to associate with.
But most importantly, it’s work that works because it’s created to connect with a
more discerning world.

We call it Cultured Creativity. Get in touch if you’d like to learn more.

We acknowledge the Wurundjeri Woi Wurrung and Bunurong peoples of the
East Kulin Nations as the Traditional Custodians of the land on which we work.
We pay our respects to their Elders past, present and emerging.

Town Square is an independent, full-service creative agency based
in Melbourne working with brands across the globe.


  • Consumer Research
  • Marketing, Brand and Communications Strategy
  • Brand Development and Design
  • Creative and Campaign Development
  • Social Media and Content Creation
  • Channel Planning
  • Media Planning and Buying
  • Web Design and Development
  • Online Lead Generation
  • Video Production
  • Brand Activation and Experience
  • Production and Deployment