About
Town Square is an independent, full-service creative agency, based in Melbourne. We help brands earn their place in people’s lives. We were recently awarded Advertising Agency of the Year and Ad Campaign of the Year at Mumbrella’s 2020 Travel Marketing Awards.
Considered Purchase
Many of our clients are in the business of asking people to make some seriously big decisions, like purchasing a home, choosing a university or planning the holiday of a lifetime. If buying into a brand comes with consequence, we can help.
Travel
River cruising through Europe, around the world expeditions by private jet or adventures across our great Aussie outback, whatever the journey, we partner with clients to create memorable travel brands that inspire people to go.
Destination
Whether it’s Melbourne’s most versatile stadium, Australia’s Best Major Tourist Attraction or a new city in the suburbs, we create and foster customer relationships with destination brands that extend well beyond the destination itself.
Luxury
From a Boeing 757 converted into a private jet for 50 privileged guests to Australia’s finest loudspeaker and even Melbourne’s most exclusive sporting membership, we create iconic brands that deliver on luxury at every level of the customer experience.
Property
Having moved more people than the population of Canberra into a new home, we know how to turn a new residential project into a place people desire. Masterplanned communities, urban renewal, apartments – we do it all.
B2B
Every industry has its own language, communication style and influencers. We take the time to understand yours so that we can create distinct communications that resonate with customers inside your industry.
Social Impact
We develop culturally influential communication for a range of social issues, including homelessness, food rescue & redistribution, pregnancy & infant loss and blood cancer & bone marrow disease.
Brand Strategy
Strategy never stops. We work closely with clients at all stages of their brand/product lifecycle to develop and iterate unique and true stories that help them achieve popular relevance within an increasingly fast paced and fragmented world.
Design
We work across every medium to create a functional, engaging and distinctive design language that connects the brand with the consumer at every touchpoint.
Advertising
We work across all mediums – television, radio, print, outdoor, digital, experiential and social – but we believe the solution to a client’s business problem is what’s most important. Once we have the right solution, the medium will follow.
Video Production
Video production is more important than ever in telling a brand’s story. We offer client’s a range of solutions to meet all budgets, including in-house production and post-production.
Digital Strategy
We live in a digital age. It’s essential that brands adapt and transform to remain relevant and ready to capitalise on new opportunities. We work with clients to ensure they are well-equipped.
Content Marketing
Articles, blogs, social and video content – used strategically to create value for the consumer – can work hard for a brand to consistently influence their audience. We work with brands to develop the plan and create the content.
Experiential
We’re firm believers that when it comes to brands (just like people), it’s not what you say, it’s what you do that counts. Sometimes this means creating memorable and shareworthy experiences for people to have with a brand.
Social Media
Social media is about conversations and community. It’s like word-of-mouth on steroids. We help brands find their community, the influencers of that community and their voice.
Online Lead Generation
Online and social platforms provide an ever-evolving landscape of marketing solutions. We help clients cost-effectively navigate the options and plan and execute measurable programs that efficiently generate quality leads.
Website Development
We don’t need to preach about the importance of a brand’s website, but they’re pretty important. We design and develop consumer-centric websites of all shapes and sizes for brands big and small.
Channel Planning
Today’s consumers engage with brands through many channels. We’re a channel-agnostic agency working with clients to select the best channel mix to achieve the business goal.
Pro Bono
Gandhi said, “be the change you want to see in the world”. We agree. Which is why we do everything we can to support not-for-profit organisations that tackle causes we care about.