If you don’t have food allergies or intolerances of your own, then you certainly know people who do. We live in a world where 64% of us actively exclude food items from our diet*. And yet the complexity of the food system creates a huge challenge for households who need to be diligent every day in finding food that’s nutritious, tasty and safe for their family to eat.

MyWellabee is a new food discovery platform. Create your household’s unique dietary profile and myWellabee finds the food you’re looking for—from popcorn to pizza and ice-cream to instant coffee—and shows you where to buy it for less. Whether it’s a low FODMAP, Kosher, Tree nut-free, soy-free, or Rastafarian diet, or you just want foods safe for breast-feeding Mums, MyWellabee makes life a whole lot simpler.

MyWellabee is an international tech start-up and Town Square is working with the team to develop the marketing strategy and branding and communications as we take the early steps towards building a global user-base, pitching for venture capital as we go.

So if your family needs a Vegan ravioli, try myWellabee. If your start-up needs strategic and creative firepower to build the brand and find the market fit, talk to Alison Ray.

*Nielsen