Journey Beyond appoints Town Square as brand agency
Journey Beyond has appointed Town Square as its new brand agency across its full suite of brands after a competitive by invitation pitch involving three agencies.
Journey Beyond is a national business focused on bringing Australia’s unique and iconic experiences to life through a portfolio of 13 brands, including The Ghan, Indian Pacific, Sal Salis, Ningaloo Reef, and the Eureka Skydeck.
Town Square has been appointed as Journey Beyond emerges from one of the most challenging periods the travel industry has seen, to help guide them through this everchanging market with bold growth and positioning plans.
Says Justine Lally, General Manager, Marketing & Communication at Journey Beyond: “We are truly excited to partner with Town Square to help us take Journey Beyond and its suite of brands to new heights. Their integrated approach and track record in the travel and experience sectors were key factors in our decision. We’re excited to have them onboard for this crucial next stage in the growth of the business.”
Says Peter Egglestone, Chief Commercial Officer at Journey Beyond: “We were very impressed by Town Square. Their knowledge and demonstrated capability in the travel and experience industry was a standout, making it a straightforward choice.”Published 27 July 2021