Skydeck relaunches with new brand campaign ‘Melbourne on another level’

After a multi-million-dollar renovation, Melbourne Skydeck (formerly the Eureka Skydeck) is relaunching as a state of the art, interactive, must visit destination via an integrated brand campaign across TV, OOH, digital and social.

Inspired by the vibrant, immersive nature of the new offering, ‘Melbourne on Another Level’ showcases the evolution of the Skydeck experience through the dynamic and energising quality of dance, as we follow a young girl moving through all features of the Skydeck experience. While the soundtrack ‘Dreams’ by local Melbourne group BANTA. takes the spot to new heights by balancing RnB with an almost Disney like chorus line.

Skydeck is part of the Journey Beyond Group, and is the first major campaign that Town Square has produced for the company since winning a competitive pitch for the integrated creative work across all 13 brands in the Journey Beyond portfolio in July of this year.

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