While those of us privileged enough did it tough WFH, there were others who could no longer work at all. So when it came time for vendors to return to the streets, we reminded people to support those who need it most.
The bold and vibrant design is inspired the fluorescent vests that vendors wear to capture attention.
The TVC brings more dimension to the message by asking real vendors what they are working for.
The campaign generated millions of dollars of free national media across TVC, outdoor and online.