![MFWF 2020 MFWF 2020](https://townsquare.agency/app/uploads/2020/03/TS21-15895_Header_images_TITLE_2560x1600px_MFWF2020.jpg )
Melbourne Food
& Wine Festival
MFWF
2020
Just before the first locky d, we worked with Food & Wine Victoria on a new brand for Melbourne Food & Wine Festival that could be used across a year-round calendar of metro and regional events.
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_2.jpg)
The design represents a menu
board creating a bold and elegant
solution for all MFWF comms.
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_3.jpg)
We introduced the visually distinctive
acronym MFWF as the new endorser
brand for all events.
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_4.jpg)
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_5.jpg)
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_6.jpg)
While the campaign went on indefinite
hold the identity was adopted across all
MFWF touchpoints.
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_7.jpg)
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_8.jpg)
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_9.jpg)
![MFWF 2020](https://townsquare.agency/app/uploads/2020/03/15895_MFWF_1920px_10.jpg)