![atmx atmx](https://townsquare.agency/app/uploads/2021/07/TS21-15895_Header_images_TITLE_2560x1600px_ATMX.jpg )
Armaguard
ATMX
A progressive brand that embodies the future-focused promise of the product. And a campaign that celebrates the glimpses of everyday life that atmx facilitates. This is atmx, ‘cash when you need it’.
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_.jpg)
We developed the brand from
naming and identity through to
product development and rollout.
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_2.jpg)
The campaign coincided with
the national rollout of Australia's
newest and largest network of
ATMs.
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_5.jpg)
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_15.jpg)
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_9.jpg)
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_7.jpg)
We collaborated with Australia's
best photographers to license their
personal work for the campaign.
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_8.jpg)
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_11.jpg)
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_6.jpg)
![atmx](https://townsquare.agency/app/uploads/2021/07/TS21-XXXXX-atmx_1920x1080px_V01_14.jpg)