A progressive brand that embodies the future-focused promise of the product. And a campaign that celebrates the glimpses of everyday life that atmx facilitates. This is atmx, ‘cash when you need it’.
We developed the brand from naming and identity through to product development and rollout.
The campaign coincided with the national rollout of Australia's newest and largest network of ATMs.
We collaborated with Australia's best photographers to license their personal work for the campaign.