Tourism bodies are often vague about what they want visitors to do. We weren’t. We wanted people to do a weekend of Made of Ballarat, so that’s what exactly what we said in this influencer led campaign.
We curated a series of micro influences for culturally themed weekends Made of Ballarat.
The micro influencers created
and posted content across their
own social media channels.
We licensed the influencer content to use as assets across the campaign’s paid and owned channels.