Partnering with Australian-born celebrity chef, John Torode, of MasterChef UK fame and the popular BBC series Australia, we introduced Brits to the Kimberley wilderness, a place even John had never been.
We produced a series of episodes following John Torode's adventures through The Kimberley.
Brits were encouraged to watch the episodic content online through a 15" teaser TVC.
The films were supported by print,
online and social that brought the
many dimensions of the trip to life.