To coincide with Earth Day 2023, EGO Power Plus launched a purpose driven movement, ‘Proud Partner of Planet Earth’, as the world’s leading battery powered outdoor equipment with no vested interest in petrol.
The campaign challenges environmentally conscious consumers to join the green revolution with EGO.
The communications take on a sense of protest, a social movement, to give the message conviction.
The films demonstrate the EGO Power Plus range coming together to create a new EGO world.
The films are produced by Picture Co, directed by Nathan Christoffel. Photography by Josh Robenstone.
We found unique stories around Australia and
brought this concept to life through a three-part
documentary series. Each episode focused on a
Proud Partner of Planet Earth, exploring their
decision to ditch petrol and join the green revolution
with EGO Power Plus.