Outback Spirit
Journey Beyond
A new brand platform that embraces the tangible and ethereal magic of
a guided 4WD adventure through the great Australian outback—inviting
Aussies to come find that special thing themselves.
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-02.jpg)
When you experience Australia’s country, explore
its ancient lands and connect with a culture
steeped in unwavering history, you’ll discover
something else entirely. Outback Spirit know this
better than anyone else.
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-03.jpg)
The brand platform launched with a moving TVC
spot that uses Geoffrey Gurrumul’s ‘Child of Rainbow’,
a song that perfectly captures the essence of
these awe-inspiring guided 4WD adventures
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-07.jpg)
Backed by a fully integrated campaign,
‘find your Outback Spirit’ reached a national
audience through a suite of mediums
including tactical press, brochures, social,
digital and OOH executions.
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-08.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-010.jpg)
As part of the brand evolution we developed
a distinct visual identity, bringing the design
language and elements into a more contemporary
space to engage younger Australian Baby Boomers.
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-011.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-012.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-013.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-014.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-015.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-016.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-017.jpg)
![Find Your Outback Spirit](https://townsquare.agency/app/uploads/2023/10/TS_WEBSITE_OST_Case-Study_V02-images-018.jpg)