Journey Beyond
A brand platform that positions the trains—The Ghan, Indian Pacific and Great Southern—collectively and individually as the quintessential Australian endeavour. Not just for their historically iconic context or the physical journey itself, but as the only way to see Australia like this.
The evolved brand turns these iconic
trains into a compelling proposition
for a new generation.
The comms celebrate the contrasts,
contradictions and awkward beauty
of contemporary Australiana.
The films follow travellers on a
sprawling yet intimate journey
showing these adventures like
never before.
The films are produced
by Division, directed
by Riley Blakeway.
Photography by Lauren
Bamford.
