![Know First Aid Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS21-15895_Header_images_TITLE_2560x1600px_KNOWFIRSTAID.jpg )
St. John Ambulance Victoria
Know
First
Aid
An estimated 59% of Australian deaths from accidents could be prevented if first aid was administered before an ambulance arrives. Yet less than 1 in 8 Australians know first aid. We needed to change that.
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS_SJAV-scaled_2048px.jpg)
The campaign switches focus from
victim to responder—from what
happened to what happens next.
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS_SJAV5_2048px.jpg)
The films were produced in partnership
with Airbag, directed by Nicholas Carlton,
shot by Shyam Ediriweera.
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS_SJAV6_2048px.jpg)
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS_SJAV7_2048px.jpg)
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS_SJAV8_2048px.jpg)
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS_SJAV9_2048px.jpg)
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/TS_SJAV10_2048px.jpeg)
The single-take films and radio spots
emphasise that there is no escape or
edit points in real life.
![Know First Aid](https://townsquare.agency/app/uploads/2022/06/220303_DoesAnyoneKnowFirstAid_StJohns_1032_2048px.jpg)