Hilton Hotels
Fuwairit Kite Beach
Fuwairit Kite Beach (more colloquially known as FKB) on Qatar’s northern coast, is a lifestyle resort designed and dedicated to everything kitesurfing. We created the brand in partnership with Discover Qatar and Hilton Hotels from the ground up including the name, identity, resort collateral and ongoing comms.
The identity brings the tropical
Middle Eastern landscape to life like
a vivid natural surfer’s high.
The comms challenge Qatari stereotypes
infusing the brand with contemporary
cultural relevance.
FKB is fast becoming the world’s premier
kitesurfing destination, hosting the GKA
World Tour in 2023.
