St. John Ambulance Victoria
Know
First
Aid
An estimated 59% of Australian deaths from accidents could be prevented if first aid was administered before an ambulance arrives. Yet less than 1 in 8 Australians know first aid. We needed to change that.
The campaign switches focus from
victim to responder—from what
happened to what happens next.
The films were produced in partnership
with Airbag, directed by Nicholas Carlton,
shot by Shyam Ediriweera.
The single-take films and radio spots
emphasise that there is no escape or
edit points in real life.
