Visit Ballarat
Made of
Ballarat
While gold reached legendary status long ago, an uncertain something lives on in the people and produce of today. Something born out of that same magical soil. Welcome to Ballarat, where there’s still so much to be discovered, just below the surface.
The campaign won and was
shortlisted at multiple national and
international award shows.
A humble swing tag
attached to Made of Ballarat
experiences turned the town
into a tourism campaign.
The films were created in partnership with
award-winning Director of Photography,
Marden Dean.
Every campaign touchpoint was
Made of Ballarat, even the soundtrack by
Ballarat born Warren Ellis.
The work comprises a series of
innovative initiatives including a maker
event series and pop-up shop.
The pop-up shop was a bespoke store
selling all things Made of Ballarat
located on Little Collins Street.
The campaign launched a seasonal
publication, Unearth, about everything
going on in Ballarat.
