
The Meat Specialists
The Meat
Specialist
We continue to build on and define Tasman Butchers ‘Meat Specialist’ positioning with a series of campaigns, promotions and activations that bring the brand to life in culturally distinct and varied ways.

Partnering with Southern Cross we
created Melbourne’s Secret Sausage
and The Friday Vheel.




The launch of the Frank & Mario
show saw the two owner/butchers
star in the radio advertising.
We even tried to create Melbourne’s noisiest billboard
encouraging drivers to ‘honk if you’re hungry’.



