Armaguard
ATMX
A progressive brand that embodies the future-focused promise of the product. And a campaign that celebrates the glimpses of everyday life that atmx facilitates. This is atmx, ‘cash when you need it’.
We developed the brand from
naming and identity through to
product development and rollout.
The campaign coincided with
the national rollout of Australia's
newest and largest network of
ATMs.
We collaborated with Australia's
best photographers to license their
personal work for the campaign.
