APT launches ‘Live Fully’ brand repositioning during Australian Open
APT has launched a major brand evolution, ‘Live Fully’, targeting younger baby boomers wanting to experience the best in luxury travel, with an integrated campaign.
Town Square starts work with Armaguard
With the retail landscape changing before our eyes, Armaguard has appointed Town Square to launch an exciting new service in the weeks ahead.
The Big Issue vendors can now accept contactless payments
The trend towards digital transaction affects us all. Vendors of The Big Issue, familiar to those who walk the streets of Australia’s major metros, are no exception. Our new campaign announces that The Big Issue is now available by contactless payment.
Made of Ballarat: A new chapter in this storied town
For too long now, discerning tourists have perceived Ballarat to be ‘a bit dull’. ‘Old, cold and gold’ they say. But that’s an unfair judgement. And Made of Ballarat is here to argue why.
A new Managing Director and Chief Strategy Officer join the team
Neville Doyle and Jane Callister join the Town Square leadership bench. Neville is a world class strategic planner with a big appetite for innovation. Jane has an awesome pedigree in agency management and business development.
Creating a destination brand to cut-through the tough times
When the property market is booming, any brand can sell a block of land. But when times get tough, it’s brands with a clear positioning that succeed. Introducing Mambourin, a new kind of community.