Made of Ballarat launches Unearth issue two—Winter
For some, the idea of visiting Ballarat at this time of year may seem a little contradictory. After all, it gets cold. But for us, when the snowflakes occasionally drift down and frost glistens on the ground, this is when Ballarat sparkles.
Following the Autumn launch of the inaugural Unearth—a quarterly publication celebrating the best of Ballarat’s visitor offering—the Winter edition has hit the streets. Featuring a world-renowned Ballarat-born artist, Sovereign Hill’s Winter Wonderlights, a selection of the region’s gastronomic events and much more, the publication is a source of seasonal inspiration for anyone considering a trip to this fabled town.
Unearth is a 32 page magazine developed for Visit Ballarat by Town Square. The publication is a key marketing vehicle operating on the Made of Ballarat platform, helping to drive visitation and transform deep-rooted perceptions of the region as ‘old, cold and gold’, Unearth celebrates a vibrant city with a burgeoning visitor agenda.
The magazine operates in conjunction with the new Visit Ballarat website and can be found adorning Melbourne’s social hot spots throughout the CBD, inner suburbs and regional Victoria. Pick-up a copy now.Published 30 May 2019