Digital solutions bring new vitality
to McKenzie Aged Care marketing
Social media and online marketing are not necessarily the first thing you’d think of when it comes to marketing aged care. But that’s exactly what’s working for McKenzie.
McKenzie is a leading aged care provider. And although they’re in the top ten in the country, they can’t compete with the marketing budgets of the top five. They required an innovative solution to drive brand awareness, understanding and enquiries.
When you consider the demographic of aged care, it is easy to presume that a traditional advertising mix would be the best way to a deliver a message that resonates. And while traditional mediums worked with varied effectiveness, Town Square discovered a different approach that is proving far more so.
Following a comprehensive audit of the aged care digital landscape, Town Square identified several opportunities where McKenzie could cost effectively trial and optimise approaches to meet specific marketing objectives.
Through a mix of SEO, SEM and Facebook advertising, McKenzie Aged Care has significantly reduced vacancy rates in their homes and raised brand awareness in a market dominated by the bigger players.
If you’d like to meet an aged care provider that puts family first, visit McKenzie Aged Care. If you need some new ideas on how to reach a challenging audience or deal with sensate life matters, contact Town Square now.Published 27 April 2017