A breath of fresh air for
Brookfield Residential appointed Town Square to revitalise a 10-year old Bluewater. The result is a brand that is as beautiful as Bluewater itself. And sales enquiry records have already been broken.
Bluewater at Trinity Beach is quintessential Cairns living. It has beaches, rainforests, the reef and Cairns city all on its doorstep. And while everything residents need is already in place, there’s even more to come. As far as masterplanned communities in Queensland’s north go, Bluewater is the best.
Unfortunately, after 10 years of trading, Bluewater was struggling to maintain its premium positioning and find new purchasers. Locals rumoured whether the project was at completion. It wasn’t.
Brookfield Residential Properties appointed Town Square to bring new life to the project, and steer it in a new fresh direction for the remainder of its trading years. Whilst 10 years old, like most large masterplanned communities, Bluewater still had several years of trading prior completion.
With a place as beautiful as Bluewater, it’s not difficult to find inspiration. The energetic blues of the ocean. The vibrant greens of the rainforest. And the sense of calm from the sand. Town Square combined these elements in an elegant manner to create a new design language that positioned the project as a premium beachside address – the best address in north.
The new design and positioning ‘Come Home to Bluewater’ was implemented across all touchpoints. And several short films about the community and its residents were created to help prospective purchasers envision just how idyllic a new home at this unbeatable address is.
The new Bluewater has only been in market for a short amount of time, but the team at Brookfield have already commended Town Square in helping to generate new records of enquiry.Published 10 May 2017