The Meat Specialists

The Meat Specialists

The Meat
Specialist

We continue to build on and define Tasman Butchers ‘Meat Specialist’ positioning with a series of campaigns, promotions and activations that bring the brand to life in culturally distinct and varied ways.

The Meat Specialists

Partnering with Southern Cross we
created Melbourne’s Secret Sausage
and The Friday Vheel.

Secret Sausage Introduction
Secret Sausage Introduction

The Meat Specialists
The Meat Specialists
The Meat Specialists
The Meat Specialists

The launch of the Frank & Mario
show saw the two owner/butchers
star in the radio advertising.

We even tried to create Melbourne’s noisiest billboard
encouraging drivers to ‘honk if you’re hungry’.

The Meat Specialists
The Meat Specialists
The Meat Specialists
Frank & Mario 30”
Frank & Mario 30”
Secret Specials 30”
Secret Specials 30”
Secret Specials 30”
From the farm 30”
On the chopping block 30”
On the chopping block 30”
On the chopping block 30”
Secret Sausage Winner
The Meat Specialists