Los Angeles Rams x HoMie
The Extended Ramily
LA Rams are known by fans as Ramnation, Ramilia and Ramily.
With the Rams choosing Melbourne as their home away from
home, Melburnians become an extension of their LA fanbase.
It’s an idea that celebrates
football fandom and the sense of
belonging that’s cultivated in the
suburbs of sport mad cities like
Los Angeles and Melbourne.
A homage to passionate homegrown
football culture where the HoMie
community comes together to celebrate
the Los Angeles Rams in a distinctly
Melbourne suburban home.
The subtext of belonging,
community and home creating
connections with HoMie’s
purpose of combatting youth
homelessness.
Big thanks to everyone
who contributed: Director/
Photographer, Georgia Haynes;
DOP, Simon Kim; DOP Assistant,
Mark Gregory; Stylist, Jam Baylon
and many others.