City Of Melbourne
Melbourne At Its Most Melbourne
Plunged into the depths of our coldest months changes Melbourne
in more ways than just the weather. It brings grit, drama and
romance to our city. And we wouldn’t have it any other way.
In this new City of Melbourne
campaign we honour the change
of season as a badge of pride.
By juxtaposing negative stereotypes with
vibrant imagery we reframe barriers as
reasons to visit.
The work was produced inhouse
with Josh Robenstone directing
and shooting stills, Mondo Heys
on motion.
It’s an authentically Melbourne
campaign that demonstrates
how the city is all the richer for
its extreme conditions.
Huge thanks to stylist Holly Karas
and contributing Melbourne
brands: Goldie & Ace, Candice
For You, Kloke, Sans Beast,
Jungles Jungles, Lucinda Babi,
HoMie, Unreal Fur, Strateas
Carlucci, Mimco, Szâde, Morgan
& Taylor, Simétrie and Búl.