![Now Accepting Now Accepting](https://townsquare.agency/app/uploads/2018/12/TS21-15895_Header_images_TITLE_2560x1600px_BIGISSUE.jpg )
The Big Issue
Now Accepting
The Big Issue’s vendors buy the mag for $4.50 and sell it for $9 (they keep half), earning a little money and a lot of self-respect. But with less people carrying cash, sales had begun to suffer. That was, until now.
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-2.jpg)
We partnered with Visa and
Mastercard to create a visual shortcut
to cashless payments.
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-4.jpg)
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-7.jpg)
By using language associated with
businesses we educated Australian’s
that vendors are too.
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-5.jpg)
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-9.jpg)
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-6.jpg)
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-8.jpg)
![Now Accepting](https://townsquare.agency/app/uploads/2018/12/Town-Square-Work-The-Big-Issue-10.jpg)
The campaign simplifies a potentially
convoluted message to resonate with
Aussies across all media.