The Big Issue’s vendors buy the mag for $4.50 and sell it for $9 (they keep half), earning a little money and a lot of self-respect. But with less people carrying cash, sales had begun to suffer. That was, until now.
We partnered with Visa and Mastercard to create a visual shortcut to cashless payments.
By using language associated with businesses we educated Australian’s that vendors are too.
The campaign simplifies a potentially convoluted message to resonate with Aussies across all media.