Aura

Sovereign Hill

AURA

Aura is Sovereign Hill’s new nightly multisensory experience. Journeying through time, the story follows the influence of gold through the ages, and how gold really does change everything.

Aura
Aura
Aura

The gold rendered campaign
imagery was inspired by key
moments of the show’s story.

Aura
Aura
Aura
Aura
Aura
Aura

The bold and contemporary art
direction makes a statement about
the drama of this new experience.

Aura
Aura

The incredible CGI characters were
created in collaboration with CGI and
animation studio Cadre.

Aura
Aura