Melbourne Food
& Wine Festival
MFWF
2020
Just before the first locky d, we worked with Food & Wine Victoria on a new brand for Melbourne Food & Wine Festival that could be used across a year-round calendar of metro and regional events.
The design represents a menu
board creating a bold and elegant
solution for all MFWF comms.
We introduced the visually distinctive
acronym MFWF as the new endorser
brand for all events.
While the campaign went on indefinite
hold the identity was adopted across all
MFWF touchpoints.
