FLEX Tools
Made For Experts
For 100 years, FLEX has delivered precision power tools for trade specialists. To celebrate the brand’s Australian launch, we asked the target audience one simple question, ‘are you good enough for FLEX?’.
The creative challenged the
integrity of the audience by using an
enquiringly self-assured tone of voice.
A series of films championed FLEX’s
prestige, then asked viewers if they had
enough expertise to use them.
The confrontational platform is
establishing FLEX in a market where
tradies aren’t looking for change.
