MRV & Snowdome
The Bloody
Good Dinner
The Bloody Good Dinner is a collab between Maddie Riewoldt’s Vision, Snowdome Foundation and some of Australia’s biggest names in hospitality. We created the brand and vision for the annual events.
The first event in 2017 was all about
introducing the cause through
the language of the brand.
It was brought to life across all
touchpoints while a doco produced by
Light + Shade infused meaning.
In 2018, NYC’s cult Chinatown
restaurant, Chinese Tuxedo, came to
Melbourne for one night only.
Inspired by the chef/restaurant, we
designed a contemporary take on
Chinese pop culture.
David Pynt’s Burnt Ends brought his
award-winning gastronomic barbeque
to the event in 2019.
The food style inspired the event
brand, creating a night of fire-infused
unhinged elegance.
The work was shortlisted for Best
Communication Design at the 2019
Premier’s Design Awards.
The imagery was produced with Hart
& Co photographer Mark Roper and
stylist Tamara Maynes.
Now in its fourth instalment, we
continue to take The Dinner to places
no other charity will go.
We took the Royal Botanic Gardens
venue with chef Jacqui Challinor and
turned the theme on its head.
This time bucking the Pimms and
Panama hats garden party trend for a
trip of a different kind.
The event continues to raise millions
in support of blood cancer and bone
marrow failure research.
BGD has become a must-attend
amongst Melbourne’s cultural elite,
selling out and raising millions.