HoMie
For Homie’s 2024 Hoodies for Homelessness initiative, we empowered the whole community to get behind the campaign by inviting everyone buying a hoodie to become the face of the communications
Firstly, the campaign message
flipped traditional retail tropes
to focus on the giving rather
than the getting.
Ambassador Tommy Little appeared on
The Project to announce the campaign
and Homie Community Day.
We invited everyone to Homie on Youth
Homeless Matters Day to buy a hoodie and
have their portrait taken.
Content from Homie Community Day
was used to create social outreach and
advocacy to sell more hoodies.
It was Homie’s most successful to date
selling more hoodies and creating new
engagement with the brand.
