Everyone in Hoodies for Homelessness

HoMie

For Homie’s 2024 Hoodies for Homelessness initiative, we empowered the whole community to get behind the campaign by inviting everyone buying a hoodie to become the face of the communications

Case Study Video
Case Study Video
Everyone in Hoodies for Homelessness

Firstly, the campaign message
flipped traditional retail tropes
to focus on the giving rather
than the getting.

Everyone in Hoodies for Homelessness
Everyone in Hoodies for Homelessness

Ambassador Tommy Little appeared on
The Project to announce the campaign
and Homie Community Day.

Tommy Little Reveals His New HoMie Hoodies
Tommy Little Reveals His New HoMie Hoodies
HoMie Social Reel Phone
HoMie Social Reel Phone

We invited everyone to Homie on Youth
Homeless Matters Day to buy a hoodie and
have their portrait taken.

Content from Homie Community Day
was used to create social outreach and
advocacy to sell more hoodies.

It was Homie’s most successful to date
selling more hoodies and creating new
engagement with the brand.

Everyone in Hoodies for Homelessness
Everyone in Hoodies for Homelessness