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MRV & Snowdome
The Bloody
Good Dinner
The Bloody Good Dinner is a collab between Maddie Riewoldt’s Vision, Snowdome Foundation and some of Australia’s biggest names in hospitality. We created the brand and vision for the annual events.
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The first event in 2017 was all about
introducing the cause through
the language of the brand.
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It was brought to life across all
touchpoints while a doco produced by
Light + Shade infused meaning.
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In 2018, NYC’s cult Chinatown
restaurant, Chinese Tuxedo, came to
Melbourne for one night only.
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Inspired by the chef/restaurant, we
designed a contemporary take on
Chinese pop culture.
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David Pynt’s Burnt Ends brought his
award-winning gastronomic barbeque
to the event in 2019.
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The food style inspired the event
brand, creating a night of fire-infused
unhinged elegance.
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The work was shortlisted for Best
Communication Design at the 2019
Premier’s Design Awards.
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The imagery was produced with Hart
& Co photographer Mark Roper and
stylist Tamara Maynes.
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Now in its fourth instalment, we
continue to take The Dinner to places
no other charity will go.
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We took the Royal Botanic Gardens
venue with chef Jacqui Challinor and
turned the theme on its head.
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This time bucking the Pimms and
Panama hats garden party trend for a
trip of a different kind.
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The event continues to raise millions
in support of blood cancer and bone
marrow failure research.
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BGD has become a must-attend
amongst Melbourne’s cultural elite,
selling out and raising millions.