The biggest thing to come from 25 years of The Big Issue is undoubtedly the larger-than-life vendors who sell the magazine to make a better life for themselves. So, we made it all about them.
We worked with The Big Issue to identify, create and celebrate real life vendor narratives.
We commissioned epic Finnish illustrator Rami Niemi to bring real life vendor characters to life.
The Big Issue ‘Celebrate Big’ 30”
The work appears nationally across an integrated suite of TVC, print, outdoor, online and social.