25 Years Big

The Big Issue

25 Years
Big

The biggest thing to come from 25 years of The Big Issue is undoubtedly the larger-than-life vendors who sell the magazine to make a better life for themselves. So, we made it all about them.

25 Years Big
25 Years Big

We worked with The Big Issue to
identify, create and celebrate real
life vendor narratives.

25 Years Big
25 Years Big

We commissioned epic Swedish
illustrator Rami Niemi to bring
real life vendor characters to life.

25 Years Big
The Big Issue ‘Celebrate Big’ 30”
The Big Issue ‘Celebrate Big’ 30”
25 Years Big
25 Years Big

The work appears nationally across
an integrated suite of TVC, print,
outdoor, online and social.

25 Years Big
25 Years Big
25 Years Big
Radio 30"
Radio 30

25 Years Big
25 Years Big
25 Years Big