The Big Issue
25 Years
Big
The biggest thing to come from 25 years of The Big Issue is undoubtedly the larger-than-life vendors who sell the magazine to make a better life for themselves. So, we made it all about them.
We worked with The Big Issue to
identify, create and celebrate real
life vendor narratives.
We commissioned epic Finnish
illustrator Rami Niemi to bring
real life vendor characters to life.
The work appears nationally across
an integrated suite of TVC, print,
outdoor, online and social.
