Villawood’s new Kimberley community in extreme demand at launch

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Kimberley Sunbury launched on Saturday 25 February 2023 with unprecedented demand and extensive free media coverage, while other developments languish with poor enquiry and falling sales rates.

Kimberley in Sunbury is Villawood’s newest flagship masterplanned community. It’s situated atop an escarpment offering breathtaking views and an idyllic, still close to Melbourne, treechange for city-siders looking for that post COVID escape.

Town Square is the lead agency for Villawood’s Kimberley. We developed a brand that was directly inspired by the topography of the land and Villawood’s vision for the community. The brand positioning ‘Naturally. Elevated. Living.’ directly communicates the Kimberley difference. While the design language builds on this promise creating layers of feel-good aspiration that will literally change residents’ lives’ for good.

As part of the brand development, we developed the launch communications and the fit-out of the Kimberley Sales Office in partnership with Bailey Studios, creating a contemporary and welcoming environment that complements the design intent of the Kimberley community.

Kimberley’s first release went to market on Saturday 25 February 2023 with demand far outweighing supply from Sunbury locals and Melbournians from further afield. The extent of the interest for this new community was so extreme it even got mainstream media coverage across multiple networks and publications at a time when other competing developments struggled with poor enquiry and decreasing sales.

You can learn more about Kimberley and maybe even get in line for their next release here. If you need help building brand distinction and creating demand, contact Alison now.