There is only one best. And it’s APT.

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When it comes to choosing a luxury river cruise, there is only one company that can claim to be the best in the business across multiple categories.

For the past six years, APT has been recognised by peers as a leader across several ‘Best’ categories for travel and tourism. And with a history steeped in innovation, it’s not hard to see why.

Since the early 1920s, APT have been offering Australians new ways to travel. From there, they’ve gone from strength to strength, pioneering camping tours around Australia and culminating in award-winning international tours and cruises.

Between 2011 and 2017, APT has received 12 awards for Best River Cruise, Best Tour Operator, Best Tour Operator International and Best Cruise International. Recognised by travel agents as providing the highest quality, APT boasts a 98% satisfaction rating from guests.

This year, APT reached yet another milestone: delivering 90 years of unforgettable experiences to Australians. To celebrate, Town Square created a campaign focusing on APT’s unrivalled achievement. As Australia’s most awarded cruise and tour operator, the campaign centred on their impressive pedigree with the tagline: ‘There is only one best. And it’s APT’.

With a number of interviews from ambassadors and staff including an Expedition Leader and a river cruise Captain, the TV campaign highlights what makes traveling with APT the best experience for everyone involved.

“I’m so passionate about what I do with APT and I know that they do give the best,” said ambassador and acclaimed chef, Luke Nguyen. “I’m very proud to be an ambassador and to bring new things to the itinerary.”

An APT experience with Luke takes guests on gastronomic journeys on the waterways of Asia; through back alleys, food halls and homes in Vietnam. His personally designed culinary experiences immerse travellers in an exclusive sensory delight.

“We’re both striving for perfection and brilliance, really,” explains Luke.

It’s partnerships like these, with ambassadors sharing their love and passion with guests, that can take a regular holiday to the experience of a lifetime. Combine this with APT’s commitment to delivering a level of luxury that sets the benchmark in the industry, and it’s no wonder they’re considered the ‘Best’.

Get in touch with Harry today to discuss how Town Square can bring out the ‘best’ in your organisation.