At the center of the campaign are the real life butchers, Frank & Mario, who own and operate the Tasman Butchers network. In partnership with Fox FM, these dedicated butchers are running a competition around a new Secret Sausage, with the first listener who correctly identifies the ingredients set to win $10,000. Working with Fifi, Fev & Nick from Fox FM’s breakfast show, Frank & Mario are creating this new sausage with a combination of ingredients to challenge the detective skills of your taste buds. The Secret Sausage hits the shelves at Tasman Butchers on Friday 23 April and the competition runs on Fox FM for three weeks from Monday 26 April.

You’ll also be hearing from Frank & Mario in a campaign of radio advertising across Fox FM and Triple M, discussing how they source their fresh meat and the traditional craft skills of the butcher that set them apart in the market.

This radio activity will also be supported by brand OOH and digital activity, with all elements of the creative, media planning and buying being created and managed by Town Square.

If you’d like to get your hands on the Secret Sausage, visit Tasman Butchers to find your nearest store. If you’d like to discuss how we can help your brand stand out in a competitive environment, contact Alison now.