atmx by Armaguard – a new ATM network for Australia
The national launch campaign for atmx by Armaguard is being revealed this week with an out of home and digital campaign across Australia.
After winning the project in late 2020, we were tasked with creating the new brand from the ground up, including the name, identity, website, industrial design and sonic branding, as well as the integrated launch campaign which has now launched across Australia.
Using high-profile billboards and pervasive street-level placements to establish a bold presence for the brand in the public realm, this campaign sees the new atmx brand launched to Australians for the first time.
Out of home is supported by a comprehensive range of digital activity, including a suite of short-form videos that capture the simple, uncomplicated and forward-looking characteristics of the brand itself. The campaign plays with a clean, monochrome identity to frame vivid imagery that celebrates the freedom that comes from ‘cash when you need it’.
At launch atmx provides conventional ATM services on behalf of a growing selection of banks and card issuers, before introducing a range of next-generation cash and security logistics services in the years ahead.Published 28 May 2021