Qatar Airways appoints Town Square to drive Qatar tourism

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Town Square has been appointed by Qatar Airways to encourage travellers to stopover on their journey and discover what Qatar, home of the 2022 World Cup, has to offer.

We’ve been tasked by Qatar Airways and its destination management subsidiary, Discover Qatar, to launch two global marketing campaigns targeting people travelling through Doha’s Hamad International Airport.

Qatar Airways is one of the world’s leading airlines, winning the Skytrax ‘Airline of the Year’ award in 2019 for a record fifth time as well as being named ‘World’s Best Business Class’. It operates a modern fleet of more than 250 aircraft connecting travellers to more than 160 destinations around the world.

Town Square Founder and Director, Danielle Moeller, said: “We’re honoured and delighted to be partnering with two world-leading organisations in Qatar Airways and Discover Qatar. Qatar is one of the most exciting and innovative countries right now, and with the 2022 World Cup on the horizon, the world is soon going to turn its attention to Qatar and discover what we already know, that it is a truly special place.

“This is a major win for Town Square and reaffirms our strength in tourism and destination marketing. It provides us with amazing opportunities to showcase the depth of our creative and strategic capabilities as we drive to be recognised as one of Australia’s leading independent agencies.”

Steve Reynolds, Senior Vice President at Qatar Airways added: “I know first-hand the strength that the whole team at Town Square has at using robust consumer insights and category defying creativity to help drive businesses success. We’re excited about our partnership and how it can drive growth in visitation to Qatar.”

Town Square has already started work on the projects which will be launched later this year. Town Square was also named Advertising Agency of the Year at the Mumbrella Travel Awards in March 2020.

If you’d like to find out how we could help your travel brand, or any other brand for that matter, contact Harry.