Pitch win: A long term city-redefining Geelong project

News -
After a competitive pitch process, Villawood Properties has selected Town Square to deliver the strategic brand and marketing communications for its latest residential community in Geelong.

The new Villawood masterplanned residential development at Batesford will deliver 3,500 homes in the Western Geelong Growth Area.

Building on the successful blueprint of Villawood’s existing award-winning communities and track record in Geelong, Batesford is set to be home to one of the most exciting destinations in Victoria.

Incorporating multiple Residents’ Clubs—a signature of Villawood Properties—amazing parks, public art, landscaped open space and sporting facilities, Batesford will elevate the standards of master planned living not only in the region, but across the whole property category.

Comprised of four discrete pockets of land, the Batesford project required Town Square to create an innovative branding solution to position the development both for a successful launch and to achieve positive trading outcomes in the long-term.

With significant experience in greenfield development and a long-standing history of property and destination marketing, Town Square is delighted to collaborate on what is set to be an iconic project in Greater Geelong.

We are now proceeding to take initial brand concept proposals into refinement and implementation with the first land release in 2024.

If you’d like to discuss your destination or placemaking brand requirements and how we might be able to help, contact Alison now.