Winter in the city is Melbourne at its most Melbourne
City of Melbourne launches a seasonal campaign under its ‘Only in the City’ platform, positioning winter as a time when the city comes alive with grit, drama and romance.
City of Melbourne launches a seasonal campaign under its ‘Only in the City’ platform, positioning winter as a time when the city comes alive with grit, drama and romance.
Following the success of The Ghan activation in 2025, the experience was reimagined for sister train Indian Pacific at this year’s Tasting Australia for Journey Beyond.
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sectors. This time it's Town Square finished artist, Anthony Biewer.
Prahran Market has unveiled a new brand platform, ‘Eat It Up’, setting a clear direction for how Australia’s oldest continuously running market will celebrate food and community in the years ahead.
Town Square commits to prioritising people and planet alongside profit at a time of increased uncertainty and as stakeholders move to partner with businesses that make a positive contribution to society.
Town Square Chief Strategy Officer, Jeff Malone, speaks with Mediaweek Australia on whether creativity has been sanitised to a point that the industry can no longer create great ads.