In 2025, we launched Experience The Legend, an activation that brought The Ghan to life in Melbourne during the Australian Open before travelling to Adelaide for Tasting Australia. This year we adapted the experience for Indian Pacific, another iconic Journey Beyond train, to appear once again at Adelaide’s biggest food & wine festival.

The carriage exterior was repurposed for the Indian Pacific. Inside, we adapted the space to capture some of the highlights of the journey. On one side, two train windows with video loops featuring the landscape as the train whistles by. On the other, a homage to South Australian wineries and a new first person perspective film following the iconic journey across the mighty Nullarbor from Perth all the way to Sydney. A celebration of the current journey while honouring its more than 50 years in operation featuring archive footage of the experience through the years.

The activation was just one part of Journey Beyond’s major event sponsorship of Tasting Australia. The Ghan x Tasting Australia also offered lucky guests the once in a lifetime opportunity to travel this legendary route curated by acclaimed Australian and international chefs and one off food & wine experiences on and off the train. Both activations bringing new physical and experiential dimension to the trains’ collective platform, Australia by Train, launched by Town Square for Journey Beyond in 2023.

For more:
Learn about traveling Australia by Train
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