Made of Ballarat shortlisted in The Australian Effie Awards

Undoubtably the most important metric for any campaign is effectiveness. That’s why we’re super excited that Made of Ballarat has been shortlisted in this year’s Australian Effie Awards.

After winning Ad Campaign of the Year at the Mumbrella Travel Marketing Awards and being shortlisted for Best Branded Content and the prestigious Best Integrated Campaign at the international Caples Awards, we are thrilled that Made of Ballarat has also been shortlisted at this year’s Effie Awards.

Unlike other award shows, The Effies have a single-minded focus on effectiveness. The campaign must deliver what it set out to achieve and you must be able to prove it with factual evidence.

As the world and more specifically our industry faces ‘unprecedented’ challenges, the focus on effectiveness is becoming ever more paramount. Which makes recognition in awards like The Effies not only proud making, but essential in proving to our clients that the work we make works.

Made of Ballarat will contend for metal in the hotly contested Travel, Leisure and Media category. The winners will be announced on Friday 30 October.

In the meantime, you can see more of the Made of Ballarat work here. If you want to learn more about The Effies you can visit their website here. Or, if you like to discuss how we could help make your campaigns more effective, contact Harry here.

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