The Ghan, Indian Pacific and Great Southern bridge the gap between old world, outback Australia, and the modern one of today. Yet there is a perception they are time consuming, legacy adventures best reserved for last.
Journey Beyond Rail are one of Australia’s leading experiential tourism groups, creating quintessential moments of Australian travel through their luxury rail offering that takes passengers across the country.
You cover a lot of ground with Journey Beyond Rail and it’s not without comfort or leisurely enjoyment. ‘An Epic Few Days’ directly championed that promise and highlighted each of the iconic locations visited along the way. Importantly, it also lowered the barrier to entry by inviting the target audience to consider Journey Beyond Rail’s offering with fresh new perspective.
The campaign reached a national audience via TVC, print and social, resulting in a significant sales uplift across Journey Beyond Rail’s 2023 offering.
For more work with epic results, contact Town Square GM, Alison Ray.