Homebuyers are inundated with competitor incentives and offers. For an audience tired of all the sales jargon and supposed discounts in market, Villawood Properties needed something true to its ‘do good’ philosophy while offering real value to its buyers.

The Great Giveback is a retail platform that does exactly that, inspiring homebuyers who are increasingly pessimistic about the outlook of the property market by demonstrating the goodwill of Villawood Properties.

Brought to life by a playful heart lockup, The Great Giveback gave the target audience a sense of hope and opportunity that was not only distinct for the category, but also true of Villawood Properties’ spirited character.

Rolled out across OOH, press, radio, REA and social, this flexible campaign platform was able to promote a variety of retail offers for targeted homebuyer demographics, letting them know this lifechanging saving could be theirs.

Learn about The Great Giveback here or contact GM Alison Ray for more retail work that makes a difference.