Read the full article at https://www.campaignasia.com/article/beyond-likes-and-follows-how-brands-are-redefining-engagement/483920
In the media: “Humans or machines; creativity or technology: is the marketing industry investing in the right areas?”
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Jeff Malone, Town Square’s Chief Strategy Officer, talks creativity and technology with Campaign Asia-Pacific and whether the marketing world has become too caught up in chasing the latest tech-trends over producing great creative.