Luxury meets nature in campaign for Sal Salis by Town Square

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Sal Salis is a truly unique experience, offering intimate stays on the edge of the world’s largest fringing reef. In our first campaign for Sal Salis, we showed why there’s nothing else like it on earth.

A few metres from the world’s largest fringing reef, you’ll find Sal Salis—a Luxury Lodge of Australia compromising no more than 10 safari camps. It’s everything you need and nothing you don’t. An escape from the world and a retreat amongst nature. A place where days are spent swimming with whale sharks and nights involve five-star dining under the milky way.

Few can say they’ve had the privilege of experiencing this magic, especially since the Sal Salis seasonal offering is strictly limited. But it is this uncompromised vision of personalised first-class service in the great Australian outback that makes this resort so unique.

‘Luxury as nature intended’ represents the intentional play by Sal Salis to unite these often-opposing worlds, positioning the brand in a class of its own amongst regional competitors and more so, those around the globe.

Targeting a specific audience of affluent and discerning Australian travellers, the campaign emphasises the brand’s selective 2024 season and was rolled out nationwide across tactical press and social.

To learn about this unique escape on Ningaloo Reef, visit To find out more about our global portfolio of luxury tourism brands, contact Alison Ray.