A few metres from the world’s largest fringing reef, you’ll find Sal Salis—a Luxury Lodge of Australia compromising no more than 10 safari camps. It’s everything you need and nothing you don’t. An escape from the world and a retreat amongst nature. A place where days are spent swimming with whale sharks and nights involve five-star dining under the milky way.
Few can say they’ve had the privilege of experiencing this magic, especially since the Sal Salis seasonal offering is strictly limited. But it is this uncompromised vision of personalised first-class service in the great Australian outback that makes this resort so unique.
‘Luxury as nature intended’ represents the intentional play by Sal Salis to unite these often-opposing worlds, positioning the brand in a class of its own amongst regional competitors and more so, those around the globe.
Targeting a specific audience of affluent and discerning Australian travellers, the campaign emphasises the brand’s selective 2024 season and was rolled out nationwide across tactical press and social.