The theme of the evening, developed by Town Square, was ‘Hunting with One Bullet – The One Thing to Get Right in 2019’. Going beyond the usual start of year discussions about industry trends, four of Australia’s highest profile advertising leaders were asked to set out their vision for the most important thing that agencies have to get right this year in order to succeed.

With Town Square CSO, Neville Doyle, moderating the panel, a sell-out audience watched Nicole Taylor, CEO McCann Australia, Nick Garett, CEO of Clemenger BBDO Melbourne & Sydney, Chris Jeffaries, CEO of Cummins & Partners and Konrad Spilva, CEO of Isobar Australia give their take on the state of advertising, and where we need to focus our efforts in 2019.

Answers ranged across agency integration, the role of purpose in advertising agencies, creating the right conditions for creativity to flourish, and the benefits in being brave with big ideas.

A big thanks to the team at Isobar for hosting an awesome event. Hunting with One Bullet is now touring across Australia with The Communications Council.

If you’d like to discuss marketing trends for 2019 and beyond and how they might impact your brand or category, contact Harry now.