Word moves quickly about new land releases in the regional suburbs of Melbourne, but the response to Rockbank’s newest development, Hillgrove, has been lightning fast. In only four weeks, the number of enquiries has exceeded objectives by more than double.
A boutique community of approximately 620 lots, Hillgrove boasts the charm of a village rather than the unappealing nature of a sprawling estate. From the overwhelming interest received, this sentiment appears to be resonating with many potential home buyers.
Promising more open space and room to explore the outdoors than other developments, over 20% will be devoted to wetlands, open space, parks and playgrounds. The opportunity to live in a community where you know your neighbours and can enjoy the natural surrounds is too good to pass up.
Typically, property leads are slow-burning, requiring several interactions to convert. Using a comprehensive digital marketing strategy incorporating Facebook, SEM & Google Display Network Remarketing, the results for Hillgrove are compelling.
The key takeaway from these results is the ability to speak directly to the right audience through informed targeting and proactive lead nurturing. By delivering the core message to the people who want to hear it, the campaign has proven to deliver immense value to the Hillgrove development.
Further testament to the appeal of the new development is the response to the upcoming VIP Information Session. RSVPs to the event tripled expectation, with a new venue selected to accommodate the additional attendees. It may be a boutique community, but it has made a big debut into the market.